![The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business [Hardcover] Morris, David J; Heyer, Chris and Laflamme, Lon](https://i0.wp.com/susansbooksandgifts.com/wp-content/uploads/2026/02/319WFaI-dWL.jpg?fit=923%2C1360&ssl=1)
The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business [Hardcover] Morris, David J; Heyer, Chris and Laflamme, Lon
$19.99
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The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring “Action Days ” that will set your imagination and business plan ablaze, including: – Creating your own Specific Brand Image (SBI) – Developing a flexible business that can evolve with industry trends – Using holistic branding to maximize your customer experience – Crafting a business that is unique with uncompromising quality – Creative ways to differentiate your coffee house – Barista hiring tips to ensure an engaging culture – Techniques to keep your staff motivated – Today’s coffee house design trends – The role of the professional barista – Creating your own business plan – Weekly Playbook to increase ticket averages
Binding: Hardcover